Whether you're just starting out or have been running your BJJ gym for years, there is always something new to learn.
Networking with other gym owners allows you to exchange knowledge, experiences, and ideas. You can learn from their successes and failures, gain insights into what works in running a successful gym, and avoid common mistakes.
Actionable Tip:
Join local or international BJJ Facebook groups, attend seminars, or engage in conversations at competitions. Start building relationships with other gym owners and create a community where you can support and learn from each other.
Partnering with other gyms or practitioners to host joint seminars and events can be a win-win for both parties. Collaboration allows you to tap into each other's student base, increasing your exposure while offering your members access to new knowledge and techniques.
Hosting guest instructors also positions your gym as a place where people can learn from a variety of high-level practitioners, enriching the experience for your students.
Actionable Tip:
Reach out to gym owners or notable instructors in your network to co-host seminars or workshops. Split the revenue and promote each other’s gyms on social media to reach a wider audience. Consider rotating these events among several gyms to keep things fresh.
Networking with people in the BJJ community opens doors for referrals, not just for new students but also for instructors, sponsors, and partners.
A strong network means that when people think of BJJ gyms or business collaborations, your gym comes to mind. Word-of-mouth referrals can be one of the most effective ways to grow your membership base.
Actionable Tip:
Encourage satisfied students, instructors, and other gym owners in your network to refer new students to your gym. Offer a referral bonus or incentive, like a free month of training or merchandise, for successful referrals.
Networking isn’t just limited to gym owners and instructors—it’s also about creating relationships with businesses that can support your gym.
Whether it’s securing sponsorships for events or negotiating better deals with suppliers for gear and equipment, having strong relationships with these businesses can improve your gym’s financial stability and give you access to better resources.
Actionable Tip:
Attend BJJ events and competitions where equipment suppliers and BJJ gear companies are present. Introduce yourself, build relationships, and explore potential sponsorship or business deals.
For example, you could negotiate discounted gear for your students in exchange for promoting their brand at your gym; and do not forget to review your contract with your supplier from time to time.
Participating in and sponsoring local events not only strengthens your gym’s reputation but also provides an opportunity to network with a wider audience.
Getting your gym involved in the BJJ scene, not only but also within the community at large; by attending, supporting, or competing in events increases visibility, attracts potential students, and connects you with other gym owners, instructors, and practitioners.
Actionable Tip:
Create a competition team from your gym and ensure your team attends local tournaments. Network with other coaches and practitioners at these events. You can also offer to host regional tournaments, creating further exposure and growing your local network.
Networking doesn’t have to be limited to the BJJ community. Building relationships with other martial arts or fitness businesses in your area can be just as valuable. By working with complementary businesses like yoga studios, CrossFit gyms, or personal trainers, you can reach a broader audience and potentially share clients.
Actionable Tip:
Host joint events, such as a “Fitness and BJJ Crossover” event or cross-promotion with a nearby fitness center. Partnering with businesses outside of BJJ introduces your gym to people who may not have considered trying Brazilian Jiu-Jitsu before.
Networking is one of the most powerful tools at your disposal as a BJJ gym owner. The relationships you build within and outside the BJJ community can significantly impact the growth and sustainability of your gym. From collaborations and referrals to gaining visibility at competitions and events, networking helps expand your reach, enhance your gym’s reputation, and create lasting partnerships.
Start cultivating meaningful connections today, and watch your gym thrive not just as a business but as an integral part of the wider BJJ community.
